Book: Market Research in India
A Practical Guide to conducting Research in India
This is a how-to guide to both experienced researchers and novices on how to conduct market research in India. The book is currently being authored and will be published shortly. In the meantime you can read some of the sample pages from the book that we have posted in the table of content links below;
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Table of Contents
Foreword
Chapter 1: Introduction to the Indian Market [click here]
Chapter 2: Marketing in the Indian Market
Chapter 3: History of Market Research in India [click here]
Chapter 4: Introduction to Market Research [click here]
Chapter 5: Research Design to Understand Indian Market
Market Entry Research and Market Sizing
Brand Launch in India
Product Launch in India
Customer Satisfaction Research
Mystery Shopping in India
Advertising Research
Chapter 6: Market Research Tools Commonly Used in India
Qualitative Research
Quantitative Research
Chapter 7: Indian Research for Industry Verticals
Consumer Research in India
Industrial Research in India
Retail Research in India
Telecommunication Research in India
HealthCare Research in India
Service Product Launch in India [click here]
Food Industry Research in India
Textile Research in India
Education Research in India
Real Estate & Construction Research in [click here]
Automotive Research in India
Mass Media and Communications
Financial Products Research in India
Social Sciences Research in India
Agriculture and Agro-Products
Chapter 8 : Empulse Delivery Model
Chapter 9: Data Collection in India
Face to FACE Interview Data Collection
Focus Groups in India
Depth Interviews in India
Computer Aided Telephone Interview (CATI)
Online Data Collection in India
Secondary Research
Chapter 10: Data Analysis & Interpretation
Chapter 11: Final Presentation & Action Execution
Chapter 12: Vendor Selection for Market Research in India
Chapter 13: Developing your Brand Positioning for India
Chapter 14: Global Companies Launching Products and Services in India
Chapter 15: Social Media and the Indian Market
Chapter 16: Conclusions
Appendix
White Papers
Index |
